According to Carl Jung: a universal pattern of thought, present in an individual's unconscious, inherited from the past collective experience of humanity.
Archetypes is a project initiated by me (GR) and Caio Vita (BR), where we use "The Book of Symbols: Reflections on Archetypal Images" as a starting point for a visual exploration of symbols and their meanings. Based on the concepts presented in the book we aim to design each day a new poster to represent a symbol in relation to the current visual culture. As we come from two distinct backgrounds, this collaboration serves as a study on how different cultures have their own interpretations and meanings for an equivalent symbol. Besides that, it's a valuable process for the development of our own design practices and visual language. Using the poster as a medium, Archetypes it’s a personal exposure and independent experimentation between two interdisciplinary designers.